About the EdTech Strategy Lab

Co-created with European EdTech Alliance and the Jacobs Foundation, the EdTech Strategy Lab was created to address a critical issue within the education technology (EdTech) sector: the fragmented and opaque development of evaluation and certification systems.

Currently, public and private entities are independently creating these systems, leading to a complex landscape of diverse criteria and standards. This complexity burdens EdTech companies with multiple, often conflicting requirements and challenges educational institutions in making informed, evidence-based choices.

Through a series of online and in person gatherings, the EdTech Strategy Lab will convene key stakeholders, including local and national policymakers, to harmonize these efforts.

Only 7% of EdTech tools have rigorous evidence, and 11% of education decision-makers consider evidence when making a purchasing decision”

Stanford Education Summit, 2023

Importance of Trust

Trust is pivotal in the EdTech ecosystem, bridging the gap between the industry and decision-makers in educational institutions. The integration of EdTech tools depends heavily on their perceived efficacy, security, and alignment with educational goals.

However, the sector faces a critical challenge - leading EdTech publication, EdSurge, illustrated the scope of the problem by explaining "there is a stunning lack of research and evidence to support the efficacy of those products."

To counter this, various quality assurance certification initiatives for EdTech products and services have been launched. These include EduCheck Digital, Safer Technology for Schools, OEAD Lern-Apps-Gütesiegel, and multiple, privately funded initiatives. However, these initiatives currently lack a structured approach to collaboration, information sharing, interoperability and effective engagement with stakeholders.

The absence of alignment among these initiatives poses a significant obstacle. Without a unified approach, discussing interoperability, or establishing trust, these certifications can become an overwhelming burden both for EdTech providers, especially those active in multiple markets, and end-users like educators, who must decipher and compare their offerings.

There is a lack of structured dialogue enabling knowledge sharing or meaningful engagement with stakeholders to ensure that measures successfully address concerns, increase trust, and support evidence-based decision-making practices. It will be imperative to facilitate common frameworks of understanding to support the effective utilization of EdTech in educational settings.

The results of the 2024 European EdTech Map show that 87% of the 1480 EdTech organization respondents believe evidence-based testing would help them build trust and enter markets.

Current research offers an initial overview of certain EdTech impact evaluation frameworks, explores the environments within which certain pieces of this testing and evaluation can take place, and establishes tenets and principles for evaluation.

Often, these studies are providing small snapshots and are not actively developing or analyzing connections or alignment between these initiatives.

Local and supranational political support for quality assurance and certification mechanisms is increasing. This is demonstrated in the Council of Europe developing a “feasibility study for an international review system for EdTech solutions” and the European Commission supporting funded projects for cooperation and quality assurance.

Additionally, a number of private initiatives aim to provide more targeted and agile support, for example, EdTech Impact, and Education Alliance Finland. Other, international product certification frameworks can be found in the civil sector from organizations such as Digital Promise or ISTE.

Research based initiatives including certification practices such as those of the EdTech Index (Germany), WIKIT (Norway), or studies from UCL Institute of Education, are exploring the efficacy of EdTech and developing research addressing key issues of EdTech quality.

Join Us

Register your interest below to join us at an upcoming EdTech Strategy Lab event